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In my recent post, “Social Media is Much More Than Just Social and Media,” I introduced the concept of The Social Media Cube as a visual representation of what is needed to utilize social media effectively in a marketing strategy. Instead of just “being” on social media pages, I urged marketers to think more about the cultural and anthropological underpinnings so that their strategies better take into account the nexus of the social relationship, type of message, technological object that delivers the message, and timing. The concept of the cube garnered such a positive response that I…

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