Pinterest is an increasingly popular choice for businesses wishing to build their following online and engage in some free promotion. It is especially powerful as a marketing tool for retail and lifestyle businesses. Here’s why we think that you should try Pinterest, if you have not already joined millions of others who are benefiting from this amazing image blogging platform.

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By now, you’ve probably heard of Pinterest. If you have a personal Facebook account, some of your friends are likely posting status updates showing their latest posts on Pinterest. Both individuals and businesses are taking advantage of yet another social media site. Most business owners know the importance of social marketing to reach their audience. Even those few businesses that aren’t as social media savvy, are beginning to realize that social marketing is crossing over into the business world as a powerhouse that plans to stay. Since Pinterest is growing at such a rapid pace, this is one more way to market your business to thousands and possibly millions at once.

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Pinterest is the latest trend in social media marketing. You can pile photos and content on pin up boards for others to view and follow. It’s easy to use, visually appealing and has the added benefit of interfacing with Facebook and Twitter. It’s similar to Stumble Upon and Digg but the attractiveness and inter-connectivity give it additional appeal.

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Pinterest is fast becoming one of the most popular social networking sites in the world. More and more brands are using it to effectively promote their products or services within the site. As a small business service brand, would it be worthwhile for you to sign up on Pinterest?

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Since more and more people are using Pinterest, this definitely puts pressure on personal and small business brands to learn the platform and use it to their advantage. Nowadays, it’s all about word of mouth marketing, as well as connecting and engaging with your clients and customers. So brands need to be where the people are, and right now, Pinterest is where many people are spending their time on.

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